C & It's Magic — where every bite carries a signature.
What began as a passion project in Lakkur has grown into a modern maison — a cloud kitchen that treats dessert and dining with equal precision.
We reject the assumption that a cloud kitchen must feel disposable. Our packaging is architectural, our garnishes are photographed before they leave, and our chefs sign every box.
We build every menu the way a designer builds a collection — sourcing, sketching, tasting, refining. Nothing on our menu is there without a reason.
The hands behind every signature.
Charan L. S. founded C & It's Magic with a single conviction: a cloud kitchen should never feel disposable. Trained through years behind the pass and thousands of hand-finished desserts, he built a kitchen where every cake is designed like a collection piece — sourced, sketched, tasted and refined before it earns a place on the menu.
Mission
To bring patisserie-grade craft to every doorstep within our delivery radius — no shortcuts, no compromise on ingredients, and no box that leaves the kitchen unsigned.
Vision
To become South Karnataka's most loved luxury dessert house, known as much for its warmth as for its precision.
2019
The first kitchen
Charan begins baking for family celebrations across Malur.
2022
Learning the craft
Years spent refining French patisserie technique and Indian fusion flavours.
2024
C & It's Magic is born
A luxury cloud kitchen launches from Lakkur with a signature cake collection.
2026
A full maison
Cakes, cookies, ice cream, and gourmet plates delivered within 20 km.