C & It's Magic logoC & It's MagicCrafted · Delivered
Guilt-free

No Maida. No Sugar.
All Magic.

A clean-label range baked with whole grains, jaggery, dates and honey — the same obsessive craft, none of the refined flour or white sugar.

Explore the range
No Maida · No Sugar

Clean indulgence, zero compromise.

Why it matters

Dessert that loves you back.

Whole grains only

Whole wheat, oats, ragi and millet flours — never refined maida.

Natural sweetness

Jaggery, dates, figs and raw honey do all the sweetening.

Real nutrition

Nuts, seeds and nut butters for protein and slow-release energy.

Clean label

No preservatives, no premixes, baked fresh the day it ships.